The people behind Boyd.

A tight-knit team of builders, strategists, and technologists obsessed with turning AI potential into real business outcomes.

Peter Bae
CEO
- Extensive AI project experience, including QANDA - Led AX projects for Samsung Electronics / Samsung Fire & Marine Insurance / Yeogi Eottae - 10 years of development experience - CEO, Blast - Technical Advisory Director, Gongcar - (YC 23) Brandezine Founding Engineer - Development Team Lead, Series B Databank
AI StrategyProduct DevelopmentBusiness Development
Colin Lee
CTO
- Backend and AI developer with 10 years of experience - AI development at QANDA - AX development for Samsung Electronics / Samsung Fire & Marine Insurance / Yeogi Eottae - Developed more than 20 IT solution projects - Backend developer at Databank - Sole developer of a service generating KRW 2 billion in revenue
ML SystemsProduction AISystem ArchitectureSecurity Design
Eddie Lee
Head of Product
- Product Owner with 10 years of experience - Global PM, Uptempo - Service operations + PO, Bigwalk - Founded Walnut Co., Ltd.
AX StrategyOrganizational DesignAI Adoption
Jason Lee
Design Lead
- UI / UX, product design - Founded a franchise service with over 50 locations nationwide - CCO, Curinginnos
UX/UI DesignPublishingDesign Planning

Principles that guide everything.

How We Work

[01]
Ship fast, learn faster.
We bias toward action. A working prototype in 24 hours teaches more than a 3-month specification. We build to learn, then refine.
[02]
Craft matters.
Speed doesn't mean sloppy. We hold a high bar for quality in every line of code, every system design, every client interaction.
[03]
Human judgment drives AI output.
AI is the accelerant. Human expertise is the steering wheel. We never mistake fluent text for correct reasoning.

We're always looking for people who move fast, think clearly, and care about craft. Drop us a line.