BOYD participated in Microsoft AI Tour in Seoul on March 26, 2025. CEO Peter Bae presented the Embition AI platform and described a product development vision connecting design, engineering, branding and marketing.
[01]Products and direction shared in the presentation
The presentation discussed BOYD’s approach to using AI for practical problems. Embition served as an example of its direction in user-focused technology, productivity tools and scalable software.
[02]Connecting engineering with the product journey
- Connect user experience and design with implementation.
- Discuss product launch and growth alongside branding and marketing.
- Present AI capabilities in relation to work and user needs.
[03]Event date and publication date
The event took place on March 26, 2025, and BOYD’s update was published on April 9. This record concerns the presentation and product introduction and reflects the company’s direction at that time.
Updated:
About the BOYD team