On March 26, 2025, BOYD—a global digital product studio formerly known as Blast—made a significant impact at the Microsoft AI Tour held in Seoul. The prestigious event brought together top innovators, developers, and technology leaders to explore the future of AI-powered solutions.

Representing BOYD, CEO Peter Bae delivered a keynote session introducing the studio's latest advancements in artificial intelligence. During his presentation, Peter shared how BOYD is helping companies launch and scale their digital products by combining world-class design, engineering, branding, and marketing—beyond software development.

He spotlighted BOYD’s proprietary AI platform, Embition, which exemplifies their commitment to solving real-world problems through powerful, user-focused technology. From AI-driven productivity tools to scalable software systems, BOYD’s solutions reflect their mission to "Blast Off Your Dreams"—empowering businesses from Day 1 with everything they need to succeed in a digital-first world.

The Microsoft AI Tour in Seoul served as the perfect stage for BOYD to showcase its new global identity and demonstrate how AI can be both practical and visionary. As the company continues expanding its international presence, events like these further BOYD’s mission of helping ambitious companies create products that matter.

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